The Crème
The Crème
The Crème
The Crème
The Crème
The Crème
The Crème

The Crème

(28 reviews)
Regular priceRs. 2,999.00
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"Time improves the things worth keeping."

There is a richness to old ivory that new white can never replicate — the particular warmth of a colour that has deepened with age, that carries within it the suggestion of history, of something handled carefully over many years and made more beautiful by the handling. Crème is ivory at its most inhabited. At its warmest. The colour of things that were made to last.

Where The Alba is the ivory of morning — of beginnings, of ritual before the day — The Crème is the ivory of afternoon. Of something already established. Of a woman who does not need the day to be new to feel the full weight of its possibility. The lace here is the most opulent of the ivory collection — a denser, more ornate pattern that honours the richness of the colour beneath it.

She has grown into this shade. That is the highest compliment ivory can be paid.

The most opulent of the ivory lace collection — a denser, more elaborate pattern that gives the colour depth and architecture. Lace that earns the richness of the shade it carries.

Crème ivory: the warmest and most golden of the COOQ whites. The colour of old silk, of antique lace, of something that has been carefully preserved and is richer for it. A shade that improves with proximity.

The bra fully structured — underwire, a shaped cup, straps finished in tonal satin. The brief cut with a high waist and lace trim. Together, the most formal and opulent of the COOQ ivory sets.

Designed for every woman in the room. Available in a size range 32-38 with AB Cup sizes. Please refer to the size chart before making a purchase.

Nylon + Elastane · Cotton-lined cup

Hand wash cold · Lay flat to dry · Handle with the same intention it was made with

For the health, safety, and hygiene of all our customers, lingerie items are not eligible for returns or exchanges once purchased. This policy follows international hygiene regulations and ensures that every piece you receive is brand new, unworn, and handled with the utmost care. We recommend checking our size guide before placing your order, and our customer support team is always happy to assist you in choosing the perfect fit. Thank you for your understanding and for helping us maintain the highest hygiene standards.

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Hear it from them

★★★★★

I have never owned lingerie that felt this considered. The lace sits perfectly, the fit is exact, and it feels like it was made for my body specifically.

Priya
Mumbai
★★★★★

The quality is unlike anything I have found at this price point in India. The satin collection especially — it feels like a completely different world.

Ananya
Bengaluru
★★★★★

I was hesitant to buy lingerie online but COOQ made it easy. The size guide was accurate and the packaging felt premium. Will not go back to anything else.

Fatima
Hyderabad
★★★★★

Finally a brand that understands Indian skin tones. The nude shades actually match. I ordered three sets in the first month itself

Meera
Chennai